meet ringo
Ringo is the water bottle with a built-in MagSafe ring that holds your phone at any angle - made for fitness lovers, content creators, and people on the move. They launched on Kickstarter in 2023, landed in Apple Stores, Equinox and won Women’s Health Bottle of the Year.
full service
paid & organic content creation
Views
New Followers
Direct Website Clicks
The numbers after working with the digital t.
the challenge
Their high production content looked polished - but it looked like an ad, and their audience knew it.
They needed fresh, authentic creativity that actually stopped the scroll and converted, without the red tape of a full production studio every time they needed new content.
the approach
Before creating anything identified what was performing well in the space and built a content testing framework around it.
We leaned into authentic storytelling and trends for organic, created native-feeling content for paid, and implemented ManyChat to turn top performing posts into a lead generation tool running on autopilot.
the results?
We ran 5 versions of the concept as a trial reel, with two of them organically totaling 11M+ views, 20K+ new followers, 800+ ManyChat automations.
They needed fresh UGC content so we strategized & recorded a UGC-style partnership and gained 60K+ views, 4k+ saves and shares.
