meet undo
UNDO Gummies are award-winning, science-backed pre-alcohol gummies that help your body process alcohol naturally.. One of the fastest-growing brands in the wellness space, they're already stocked at top resorts and casinos nationwide, with a Target launch later this year!
CONTENT
UGC + IN PERSON EVENT SHOOT
Views
New Followers
Videos Created
The numbers after working with the digital t.
the challenge
UNDO was scaling fast- expanding into new markets and launching in Target just one year in, but their content was still coming from scattered one-off creators. They needed a real content partner who could get on camera, capture the energy of partying with Undo, and produce ads they could actually test as they grew.
the approach
The Digital T. became UNDO's on-the-ground content partner, delivering a content package from every event attended, a library of UGC-style ads built for testing, and one hero organic storytelling piece to anchor the brand's voice. Together, this gave UNDO consistent, on-brand content and a steady pipeline of ad creative to fuel their growth.
the results?
This partnership ad went viral organically before ever putting any ad dollars behind it. 170k+ views, with thousands of shares and likes.
Event recaps that double as paid ads where The Digital T. captured real customers trying the product.